Typography
When it comes to properly representing a brand, the consistency of the typefaces that accompany the logo is just as important as the logo itself. The typefaces on the following pages are the only ones to be used with the Make-A-Wish brand.
In this Section:
PRIMARY SAN SERIF TYPEFACE
Lato is a contemporary and legible font choice with a variety of weights for design flexibility. It also supports many international character sets. If a language is not supported, contact Make-A-Wish International for assistance.
It is available for free to download, as well as for use with both Google Fonts and Adobe Typekit. Its usage ranges from headlines to body copy. It should also be used primarily when numbers occur. When Lato is unavailable, it should be substituted with Arial.
Arial should only be used when Lato is unavailable for use.
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PRIMARY SERIF TYPEFACE
Droid Serif is a beautiful, slightly condensed typeface with an attractive italic. It is best used for larger headlines to create a story-driven look, and was originally designed for the highest level of onscreen legibility. It also supports many international character sets. If a language is not supported, contact Make-A-Wish International for assistance.
It is available for free to download, as well as for use with both Google Fonts and Adobe Typekit. If Droid Serif is unavailable, it should be substituted with Georgia.
Georgia should only be used when Droid Serif is unavailable for use.
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