Supporter Logo Guidelines
In this Section:
SUPPORTER LOGO MOCKUPS
As a registered fundraiser or official corporate partner of Make-A-Wish, supporters are authorized to use the Make-A-Wish supporter logos.
The supporter logo versions approved by the National Office are: "Proud Supporter of," "Proud Partner of" and "Benefiting."
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SUPPORTER LOGOS FOR CHAPTERS
Supporter logo templates are supplied by the National Office. Each chapter can customize with their chapter or location name according to the below guidelines.
Template files should be modified in Adobe Illustrator. The identifier text is the only element that should be changed – size and placement of the chapter/affiliate name should not be altered. Once updated, the text should be converted to outlines and saved in an EPS format.
It is important to denote specific chapter or affiliate when using these logos online, for donor intent purposes. When used in support of a multi-national, regional or global campaign or partner, use of the generic Make-A-Wish supporter logo is permitted.
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SUPPORTER LOGO GUIDELINES
These guidelines must be followed for all uses/applications of the Make-A-Wish supporter logos:
- The logo may only be used by a registered Make-A-Wish fundraiser or a person/organization who is hosting an approved event/activity to support Make-A-Wish.
- The activity/event where the logo will be displayed must be in line with our organization’s values and be family-friendly. If displayed digitally, the contents of the website where the logo is being used must meet these same standards.
- The logo must be used exactly as shown here, with no changes or alterations, including but not limited to changes in: color (only available in blue, black and reversed/white), proportion, clear space, or design.
- The logo may not be animated, morphed, or otherwise distorted in perspective or appearance.
- Any other proposed changes in appearance must first be approved by Make-A-Wish.
If you have questions, please contact the National Office Brand Advancement team.
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SUPPORTER LOGO SPACING
Every logo lives in a variety of environments, surrounded by various design elements or even other logos. For this reason, the space allotted around the logo is essential to properly represent the brand.
The logo should be surrounded on all sides by clear space the height of the logotype.
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SUPPORTER LOGO MINIMUM SIZE
To protect legibility and impact, the supporter logo lockup must be reproduced no smaller than 0.9" in height when used with the chapter logo, and no smaller than 0.75" in height when used with the generic logo.
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