Brand Overview
Make-A-Wish® has the unique ability to transform a child and family’s life during some of their most difficult trials – as a wish creates an opportunity for hope and the ability to experience life beyond illness. We believe a strong brand allows us to communicate that a wish is not simply a wish. In the fight against a critical illness, each wish serves as a catalyst for renewed strength and encouragement for every child and family on their journey. Put simply: We believe a single wish transforms lives.